As part of ByBlacks.com Black Restaurant Week (May 16 – 29, 2022), The Dr. Vibe Show™ and ByBlacks.com hosted the conversation Getting Your Product Into National Grocery Stores.
This was a master class on what it takes to move your private label product onto the shelf of major grocery stores. This session will provide insights on:
– Branding – Legal requirements – Packaging
The conversation was hosted by:
Dr. Vibe, host and producer of the award winning The Dr. Vibe Show™ and Roger Dundas, Publisher, ByBlacks.com, Black Canada’s Number #1 online magazine.
During our conversation, Janice and Andrew talked about:
– Main challenges Black food entrepreneurs face – What food products are doing the best – Andrew’s journey from product ideation to shelf – What items should go to market and the reasoning behind it – Timeline for new entrepreneurs getting into the industry – Andrew’s Dragons’ Den story – How using a third-party production facility affect product margins – Relations with major retailers – Brand DNA & MAP agencies – Potential for Neale’s Sweet N’ Nice Ice Cream in independent stores – Popularity with “ethnic” foods and big chains – Janice’s advocacy for normalization of food in grocery stores – Andrew’s focus on marketing – Process of bringing food from other places to Canada – The future of Andrew & Janice’s brands
You can find out more information about ByBlacks.com’s Black Restaurant Week at: